Publications
Publications
- December 1998 (Revised January 2003)
- HBS Case Collection
R.R. Donnelley: Country and Opportunity Analysis in Eastern Europe
Abstract
Examines several market entry options for R.R. Donnelley's expansion into Eastern Europe. Used as an introduction to a Harvard Business School course titled "New Opportunities in Emerging Markets." Asks students to consider the following issues: 1) the impact of macroeconomics and political instability on project profitability, 2) market research in an emerging market, 3) choice of a joint venture partner, 4) geographic versus industry diversification, and 5) capital structure.
Keywords
Citation
Kennedy, Robert E. "R.R. Donnelley: Country and Opportunity Analysis in Eastern Europe." Harvard Business School Case 799-083, December 1998. (Revised January 2003.)