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  • March 1999 (Revised May 1999)
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Apple Computer--1999

By: David B. Yoffie and Mary Kwak
  • Format:Print
  • | Pages:22
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Abstract

In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and past strategic moves (1977-1999), the case poses the question: Can Steve Jobs make Apple "insanely great" again?

Keywords

Competitive Advantage; Competitive Strategy; Growth and Development Strategy; Technological Innovation; Information Technology; Business or Company Management; Management Practices and Processes; Corporate Strategy; Information Technology Industry

Citation

Yoffie, David B., and Mary Kwak. "Apple Computer--1999." Harvard Business School Case 799-108, March 1999. (Revised May 1999.)
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About The Author

David B. Yoffie

Strategy
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Related Work

    • May 1999
    • Faculty Research

    Apple Computer 1999 TN

    By: David B. Yoffie and Mary Kwak
Related Work
  • Apple Computer 1999 TN By: David B. Yoffie and Mary Kwak
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