Publications
Publications
- 2007
- HBS Working Paper Series
The Persuasive Appeal of Stigma
By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
Citation
Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive Appeal of Stigma." Harvard Business School Working Paper, No. 07-103, June 2007.