Publications
Publications
- May 1986
- HBS Case Collection
Gillette Co.: Dry Idea Advertising (B), Video
Abstract
Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2) reenactment of BBDO and Ames creative presentations, which show and explain the three bake-off commercials subjected to consumer testing in March/April 1984.
Keywords
Citation
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video." Harvard Business School Video Supplement 886-512, May 1986.