Publications
Publications
- May 1986
- HBS Case Collection
Gillette Co.: Dry Idea Advertising (C), Video
Abstract
Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half later with Gillette and BBDO managers addressing the questions: Was the bake-off a good idea? Was it a success?
Keywords
Citation
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.