Publications
Publications
- August 1986 (Revised February 1991)
- HBS Case Collection
Population Services International: The Social Marketing Project in Bangladesh, Video
Abstract
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to sell subsidized contraceptives through commercial outlets. This videotape contains a documentary introducing the Bangladesh Social Marketing Project, some family planning commercials, and a film serial.
Keywords
Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh
Citation
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)