Publications
Publications
- November 1993
- HBS Case Collection
Colonial Broadcasting Co.
Abstract
Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising contract or a sliding-scale contract.
Keywords
Citation
Wu, George. "Colonial Broadcasting Co." Harvard Business School Case 894-011, November 1993.