Publications
Publications
- July 1998 (Revised February 1999)
- HBS Case Collection
Private Communications Corporation (A)
Abstract
Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks.
Keywords
Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry
Citation
Roberts, Michael J., and Nicole Tempest. "Private Communications Corporation (A)." Harvard Business School Case 899-032, July 1998. (Revised February 1999.)