Publications
Publications
- Journal of Market-Focused Management
Measuring Market Orientation: A Generalization and Synthesis
By: R. Deshpande and J. U. Farley
Keywords
Citation
Deshpande, R., and J. U. Farley. "Measuring Market Orientation: A Generalization and Synthesis." Journal of Market-Focused Management 2, no. 3 (September 1998): 213–232.