Publications
Publications
- March 1999 (Revised April 2004)
- HBS Case Collection
TelePizza
Abstract
Describes TelePizza, is Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an important role in the firm's expansion to date. For further growth, the founder and CEO is contemplating three strategies: further expansion in Spain, international expansion, or the creation of new restaurant concepts.
Keywords
Citation
Kuemmerle, Walter, Juan Roure, and Chad S Ellis. "TelePizza." Harvard Business School Case 899-080, March 1999. (Revised April 2004.)