Publications
Publications
- March 1999 (Revised March 2004)
- HBS Case Collection
Georgian Glass and Mineral Water
Abstract
Georgian Glass and Mineral Water (GGMW), was created in 1995 by a Georgian entrepreneur and Western investors in Georgia (former Soviet Union) to bottle and market the famous mineral water from the Borjomi valley. At the height of the Soviet Union's power, Borjomi was Georgia's leading export product with 450 million half-liter bottles per year. During the early 1990s, however, Borjomi factories suffered underinvestment, theft, and neglect. GGMW's management needs to raise additional financing in order to fully capitalize on the market opportunity. Furthermore, management is faced with serious operating challenges in a newly privatized economy.
Keywords
Privatization; Emerging Markets; Financing and Loans; Distribution Industry; Food and Beverage Industry
Citation
Kuemmerle, Walter, and Chad S Ellis. "Georgian Glass and Mineral Water." Harvard Business School Case 899-081, March 1999. (Revised March 2004.)