Publications
Publications
- April 1999
- HBS Case Collection
Trexel
Abstract
Describes an interesting plastics technology and an entrepreneur's attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven platform technology.
Keywords
Business or Company Management; Business Startups; Risk Management; Risk and Uncertainty; Information Technology; Corporate Entrepreneurship
Citation
Roberts, Michael J., and Matthew C. Lieb. "Trexel." Harvard Business School Case 899-101, April 1999.