Publications
Publications
- October 1999 (Revised January 2000)
- HBS Case Collection
Alaska Airlines: For the same price, you just get more...
Abstract
Alaska Airlines grapples with the issue of whether or not advanced use of technology to enable its customers to serve themselves (self-service) in certain airport functions will help it to achieve competitive advantage.
Keywords
Citation
Hallowell, Roger H. "Alaska Airlines: For the same price, you just get more..." Harvard Business School Case 800-004, October 1999. (Revised January 2000.)