Publications
Publications
- September 1999
- HBS Case Collection
Taste of Frankenmuth, A: A Tourist Town in Michigan Thinks About Word-of-Mouth Referral
Abstract
A town, "Michigan's little Bavaria," discusses word-of-mouth referral. Enables students to calculate the value of word-of-mouth and understand how to increase it.
Keywords
Citation
Hallowell, Roger H., and Abby J. Hansen PHD. "Taste of Frankenmuth, A: A Tourist Town in Michigan Thinks About Word-of-Mouth Referral." Harvard Business School Case 800-029, September 1999.