Publications
Publications
- September 1999 (Revised October 1999)
- HBS Case Collection
Auto Collection: Ford's Better Idea for Selling Cars and Trucks
Abstract
Ford encourages its independent dealers to consolidate, showing them the benefits size can bring both to themselves and their customers. Now, consolidated dealerships improve customer service and reduce costs.
Keywords
Citation
Hallowell, Roger H. "Auto Collection: Ford's Better Idea for Selling Cars and Trucks." Harvard Business School Case 800-030, September 1999. (Revised October 1999.)