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  • October 1999 (Revised October 2005)
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Autobytel.com

By: Youngme E. Moon
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's purchase referral model. In addition, Autobytel is struggling to accelerate revenue growth. The company has launched several new services and is now seeking to reposition itself in the market.

Keywords

Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry

Citation

Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
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About The Author

Youngme Moon

General Management
→More Publications

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  • Paul Polman By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
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  • Bozoma Saint John: Leading with Authenticity and Urgency By: Frances X. Frei, Francesca Gino and Youngme Moon
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