Publications
Publications
- July 1999 (Revised March 2002)
- HBS Case Collection
Shanghai Volkswagen: Facing a New Era
Abstract
Explores the development of the Chinese auto industry and of Shanghai Volkswagen (SVW), a successful joint venture in China. Established in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp. (SAIC). One key element of SVW's strategy to date has been to work closely with local suppliers, many of which are controlled by SAIC. SVW is the leading auto producer in China, but the competitive landscape is changing rapidly, and SVW's traditional strengths could prove to be impediments in the future.
Keywords
Citation
Huang, Yasheng, and Eric Thun. "Shanghai Volkswagen: Facing a New Era." Harvard Business School Case 700-001, July 1999. (Revised March 2002.)