Publications
Publications
- September 1999
- HBS Case Collection
Jollibee Foods Corporation: International Expansion
Abstract
Presents interviews with CEO Tony Tan Caktiong and international division VP, Noli Tingzon, elaborating on issues and raising new issues on Jollibee's global strategy and organization.
Keywords
Managerial Roles; Globalized Firms and Management; Global Strategy; Organizational Design; Expansion; Food and Beverage Industry
Citation
Bartlett, Christopher A. "Jollibee Foods Corporation: International Expansion." Harvard Business School Video Supplement 300-501, September 1999.