Publications
Publications
- October 1999 (Revised March 2000)
- HBS Case Collection
Credit Suisse (A)
Abstract
Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service.
Keywords
Restructuring; Competitive Advantage; Customer Focus and Relationships; Banking Industry; Switzerland
Citation
Fulmer, William E. "Credit Suisse (A)." Harvard Business School Case 800-155, October 1999. (Revised March 2000.)