Publications
Publications
- June 1999 (Revised October 1999)
- HBS Case Collection
Eli Lilly, 1998 (A): Strategic Challenges
By: Michael Y. Yoshino and Thomas W. Malnight
Abstract
Deals with key strategic challenges facing Eli Lilly, a highly successful U.S.-based drug company.
Keywords
Citation
Yoshino, Michael Y., and Thomas W. Malnight. "Eli Lilly, 1998 (A): Strategic Challenges." Harvard Business School Case 399-173, June 1999. (Revised October 1999.)