Publications
Publications
- November 1999 (Revised June 2000)
- HBS Case Collection
VerticalNet (www.verticalnet.com)
By: Das Narayandas
Abstract
VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without negatively affecting his current franchise.
Keywords
Citation
Narayandas, Das. "VerticalNet (www.verticalnet.com)." Harvard Business School Case 500-041, November 1999. (Revised June 2000.)