Publications
Publications
- January 2000 (Revised November 2001)
- HBS Case Collection
Mavesa (A): Business Strategy Amid Economic and Political Turmoil
Abstract
Examines Mavesa's response to external liberalization in 1989. The consumer packaged goods firm, which had been extensively vertically integrated, completely revamps its business strategy in the 1990s.
Keywords
Citation
Kennedy, Robert E., and Brian Irwin. "Mavesa (A): Business Strategy Amid Economic and Political Turmoil." Harvard Business School Case 700-041, January 2000. (Revised November 2001.)