Publications
Publications
  • January 2000
  • Case
  • HBS Case Collection

The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

By: Jill Avery and Gerald Zaltman
  • Format:Print
  • | Language:English
  • | Pages:56
ShareBar

Abstract

An in-depth study of consumers' thoughts and feelings about a branded candy bar.

Keywords

Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Consumer Products Industry

Citation

Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.

Related Work