Publications
Publications
- January 2000
- HBS Case Collection
Claiborne Asks Web Surfers to Name New Line
Abstract
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension.
Keywords
Citation
Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.