Publications
Publications
- March 2000 (Revised November 2001)
- HBS Case Collection
Rosenbluth International and Biztravel.com
Abstract
Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com and integrates the customer support and logistics aspects of service delivery.
Keywords
Horizontal Integration; Internet and the Web; Service Delivery; Acquisition; Travel Industry; United States
Citation
Hallowell, Roger H. "Rosenbluth International and Biztravel.com." Harvard Business School Case 800-356, March 2000. (Revised November 2001.)