Publications
Publications
- June 1999 (Revised May 2000)
- HBS Case Collection
EndoSonics
Abstract
EndoSonics is a manufacturer of a sophisticated medical device--a catheter that can take ultrasonic images within the blood vessels of the heart. The company deals with a series of challenges that relate to implementing a difficult technology in the face of a complex and changing health care environment.
Keywords
Information Technology; Distribution; Decision Choices and Conditions; Corporate Strategy; Entrepreneurship; Health Care and Treatment; Problems and Challenges; Manufacturing Industry; Medical Devices and Supplies Industry
Citation
Roberts, Michael J., and Diana S. Gardner. "EndoSonics." Harvard Business School Case 899-262, June 1999. (Revised May 2000.)