Publications
Publications
- April 2000 (Revised June 2000)
- HBS Case Collection
E-Loan: The CarFinance.com Acquisition
Abstract
E-Loan is an online mortgage lender that acquired an auto-lending arm in August of 1999. This case examines E-Loan's purchase of CarFinance.com and highlights E-Loan's strategy-setting process. In addition, the case explores business development as a strategic process in the fast-moving e-commerce environment.
Keywords
Strategic Planning; Internet and the Web; Change Management; Growth and Development Strategy; Financial Services Industry
Citation
Hansen, Morten T., and Jeffrey Berger. "E-Loan: The CarFinance.com Acquisition." Harvard Business School Case 400-072, April 2000. (Revised June 2000.)