Publications
Publications
- April 2000 (Revised September 2005)
- HBS Case Collection
Coca-Cola Company (A), The: The Rise and Fall of M. Douglas Ivester
By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis
Abstract
Chronicles M. Douglas Ivester's 26-month term as chairman and CEO of The Coca-Cola Co., and how he navigated the company through a series of what some considered "small crises."
Keywords
Citation
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "Coca-Cola Company (A), The: The Rise and Fall of M. Douglas Ivester." Harvard Business School Case 800-355, April 2000. (Revised September 2005.)