Publications
Publications
- April 2000 (Revised October 2005)
- HBS Case Collection
Coca-Cola Company, The (B): Douglas Daft's First Quarter
By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis
Abstract
Describes Douglas Daft's first quarter as chairman and CEO of The Coca-Cola Co. Highlights actions taken to resolve issues that arose under M. Douglas Ivester's 26-month term.
Keywords
Citation
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "Coca-Cola Company, The (B): Douglas Daft's First Quarter." Harvard Business School Case 800-368, April 2000. (Revised October 2005.)