Publications
Publications
- July 2000 (Revised June 2009)
- HBS Case Collection
Embraer: The Global Leader in Regional Jets
By: Pankaj Ghemawat, Gustavo A. Herrero and Luiz Felipe Monteiro
Abstract
Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major commitment to a second, larger family. At the same time, though, it is embroiled in a bitter dispute at the World Trade Organization about Brazilian export financing. In addition, it faces issues related to its capital structure and corporate strategy.
Keywords
Air Transportation; Capital Structure; Corporate Strategy; Developing Countries and Economies; Air Transportation Industry; Brazil
Citation
Ghemawat, Pankaj, Gustavo A. Herrero, and Luiz Felipe Monteiro. "Embraer: The Global Leader in Regional Jets". Harvard Business School Case 701-006, July 2000. (Revised June 2009.)