Publications
Publications
- August 2000 (Revised August 2005)
- HBS Case Collection
STAR TV in 1993
Abstract
Describes STAR TV, a pan-Asian satellite network that has standardized its strategy across its target markets. STAR's acquisition by Rupert Murdoch's News Corporation provides an opportune point to analyze whether the viability of this strategy is likely to increase or decrease over time. This analysis sets up a broader discussion of the dynamics of globalization.
Keywords
Citation
Ghemawat, Pankaj, and Timothy J. Keohane. "STAR TV in 1993." Harvard Business School Case 701-012, August 2000. (Revised August 2005.)