Publications
Publications
- September 2000 (Revised November 2004)
- HBS Case Collection
Globalization of CEMEX, The
Abstract
CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.
Keywords
Citation
Ghemawat, Pankaj, and Jamie Matthews. "Globalization of CEMEX, The." Harvard Business School Case 701-017, September 2000. (Revised November 2004.)