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  • September 2000
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Intellectual Property Exchange (A), The

By: Lynda M. Applegate and Gavin Clarkson
  • Format:Print
  • | Pages:12
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Abstract

As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has created an e-business within PwC called The Intellectual Property Exchange, which he believes will both increase the liquidity for intellectual assets, increase the number of transactions that take place worldwide, as well as increase the visibility of PwC's Intellectual Asset Management Practice. This case explores the challenges and obstacles that Benoit faces.

Keywords

Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet

Citation

Applegate, Lynda M., and Gavin Clarkson. "Intellectual Property Exchange (A), The." Harvard Business School Case 801-176, September 2000.
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About The Author

Lynda M. Applegate

Entrepreneurial Management
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Related Work

    • September 2000
    • Faculty Research

    Intellectual Property Exchange (B), The

    By: Lynda M. Applegate and Gavin Clarkson
Related Work
  • Intellectual Property Exchange (B), The By: Lynda M. Applegate and Gavin Clarkson
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