Publications
Publications
- October 2000
- HBS Case Collection
Creating Value
By: Rohit Deshpande
Abstract
Creating value involves understanding consumers/customers and bringing this knowledge into the organization. Market-driven and market-driving strategies are contrasted in the context of new product development.
Keywords
Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development; Value Creation
Citation
Deshpande, Rohit. "Creating Value." Harvard Business School Background Note 501-039, October 2000.