Publications
Publications
  • October 2000
  • Case
  • HBS Case Collection

GE's Two-Decade Transformation: Jack Welch's Leadership Multimedia Case

By: Christopher A. Bartlett and Meg Wozny
  • Format:Multimedia
  • | Language:English
  • | Pages:0
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Abstract

General Electric is faced with Welch's impending retirement, and the question on many minds is whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business portfolio in the 1980s, the case chronicles Welch's revitalization initiatives through the late 1980s and 1990s. It focuses on six of Welch's major change programs: The "Software" Initiatives, Globalization, Redefining Leadership, Stretch Objectives, Service Business Development, and Six Sigma Quality.

Keywords

Leadership; Transformation; Organizational Change and Adaptation

Citation

Bartlett, Christopher A., and Meg Wozny. "GE's Two-Decade Transformation: Jack Welch's Leadership Multimedia Case." Harvard Business School Multimedia/Video Case 301-040, October 2000.

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