Publications
Publications
- November 2000 (Revised June 2001)
- HBS Case Collection
Ventro: Builder of B2B Businesses
By: Lynda M. Applegate and Meredith Collura
Abstract
Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the Building-E-Business Online series.
Keywords
Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry
Citation
Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses." Harvard Business School Case 801-042, November 2000. (Revised June 2001.)