Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2000
  • Case
  • HBS Case Collection

Dean Foods

By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
  • Format:Print
  • | Pages:24
ShareBar

Abstract

After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this the best way to respond to the prevailing trends in the food retailing industry? Can Dean, known as a private label producer of fluid milk, make the transition from commodity to branded, value-added products?

Keywords

Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry

Citation

Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
  • Find it at Harvard

About The Authors

Ray A. Goldberg

→More Publications

David E. Bell

Marketing
→More Publications

More from the Authors

    • April 2022
    • Faculty Research

    Highland Park Wood Co. (Abridged)

    By: David E. Bell
    • March 2022
    • Faculty Research

    Auto Mag (Abridged)

    By: David E. Bell
    • March 2022
    • Faculty Research

    The S.S. Kuniang (Abridged)

    By: David E. Bell
More from the Authors
  • Highland Park Wood Co. (Abridged) By: David E. Bell
  • Auto Mag (Abridged) By: David E. Bell
  • The S.S. Kuniang (Abridged) By: David E. Bell
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College