Publications
Publications
- March 2001 (Revised September 2002)
- HBS Case Collection
Merck Latin America (C): Brazil
By: Michael Beer and James Weber
Abstract
Examines Merck's change effort in Brazil from the perspective of the local employees.
Keywords
Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Brazil
Citation
Beer, Michael, and James Weber. "Merck Latin America (C): Brazil." Harvard Business School Case 401-031, March 2001. (Revised September 2002.)