Publications
Publications
- March 2001 (Revised March 2003)
- HBS Case Collection
Kelon (A): China's Corporate Dragon
By: Yasheng Huang and David Lane
Abstract
Kelon was founded in the small, rural town of Rongqi in the Guangdong Province in 1984. In a six-year span, Kelon became China's largest refrigerator maker. In the 1990s it faced fierce competition from other Chinese firms as well as from multinational corporations. Kelon prospered under competition and has successfully taken market share from large multinationals. This case examines the factors contributing to the rise of Kelon.
Keywords
Citation
Huang, Yasheng, and David Lane. "Kelon (A): China's Corporate Dragon." Harvard Business School Case 701-053, March 2001. (Revised March 2003.)