Publications
Publications
- May 2001 (Revised August 2001)
- HBS Case Collection
e-Business@Novartis
By: Andrew P. McAfee, Carin-Isabel Knoop and Cate Reavis
Abstract
Describes a leading pharmaceutical company's approach to developing e-business capabilities throughout the organization. Highlights the company's decision to approach e-business on a more centralized manner.
Keywords
Citation
McAfee, Andrew P., Carin-Isabel Knoop, and Cate Reavis. "e-Business@Novartis." Harvard Business School Case 601-057, May 2001. (Revised August 2001.)