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  • June 2001
  • Case
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Bang Networks- The First Customer (A)

By: Jay O. Light and Mary N. Caravella
  • Format:Print
  • | Pages:16
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Abstract

In November 2000, six-month-old start-up Bang Networks is preparing a proposal for its first paid subscription contract. The recent MBA founders of the new San Francisco--based company believe they have a unique new solution for effective delivery of real-time Web content. This case discusses how to negotiate with the large media company that has been an early beta customer and that Bang could really use as a referenceable customer as it approaches its formal launch.

Keywords

Business Startups; Negotiation Tactics; Internet and the Web; Valuation; Value Creation; Negotiation Preparation; Information Technology Industry; San Francisco

Citation

Light, Jay O., and Mary N. Caravella. "Bang Networks- The First Customer (A)." Harvard Business School Case 201-111, June 2001.
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About The Author

Jay O. Light

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Related Work

    • November 2001
    • Faculty Research

    Bang Networks-The First Customer (B)

    By: Jay O. Light and Mary N. Caravella
Related Work
  • Bang Networks-The First Customer (B) By: Jay O. Light and Mary N. Caravella
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