Publications
Publications
- July 2001 (Revised August 2002)
- HBS Case Collection
Jamcracker
Abstract
Jamcracker, a well-financed, young company is attempting to transform how IT services are delivered during a period of high-tech pessimism. Jamcracker is trying to popularize an "application service provider" (ASP) model of service delivery that will, if successful, take the industry to a new level of vertically disintegrated maturity. But it is a bold concept that it is selling to a cautious group of prospective buyers. The case poses questions about how to operationalize and sell the company's new service concept.
Keywords
Service Delivery; Information Technology; Business Startups; Information Technology Industry; Service Industry
Citation
Austin, Robert D. "Jamcracker." Harvard Business School Case 602-007, July 2001. (Revised August 2002.)