Publications
Publications
- September 2001 (Revised October 2001)
- HBS Case Collection
Priceline.com v. Microsoft (A)
Abstract
Describes Priceline's patent of its "reverse auction" pricing mechanism, its discussions with Microsoft regarding Microsoft's license of the patent for its Expedia service, Microsoft's subsequent use of the technology without a license, and Priceline's decision whether to sue Microsoft for patent infringement.
Keywords
Entrepreneurship; Technological Innovation; Patents; Rights; Business or Company Management; Strategy; Software; Information Technology Industry
Citation
Bagley, Constance E., and Michael J. Roberts. "Priceline.com v. Microsoft (A)." Harvard Business School Case 802-074, September 2001. (Revised October 2001.)