Publications
Publications
- October 2001 (Revised June 2002)
- HBS Case Collection
Centagenetix (A): Building a Business Model for Genetic Longevity
Abstract
Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company.
Keywords
Citation
Chesbrough, Henry W., and Frank Angella. "Centagenetix (A): Building a Business Model for Genetic Longevity." Harvard Business School Case 602-087, October 2001. (Revised June 2002.)