Publications
Publications
- November 2001
- HBS Case Collection
Aventis CropScience and StarLink Corn
By: Ray A. Goldberg and James M Beagle
Abstract
Aventis CropScience responds to the discovery of an unapproved corn variety in food supplies and draws lessons for the company, industry, and governments.
Keywords
Policy; Governing Rules, Regulations, and Reforms; Food; Science-Based Business; Outcome or Result; Governance Compliance; Problems and Challenges; Nutrition; Food and Beverage Industry
Citation
Goldberg, Ray A., and James M Beagle. "Aventis CropScience and StarLink Corn." Harvard Business School Case 902-411, November 2001.