Publications
Publications
- November 2001 (Revised July 2011)
- HBS Case Collection
Grupo Elektra
By: David J. Arnold, Gustavo Herrero and Luiz Felipe Monteiro
Abstract
Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core businesses (retail and finance) to emphasize.
Keywords
Decision Choices and Conditions; Emerging Markets; Global Strategy; Financial Services Industry; Retail Industry; Latin America; United States; Mexico
Citation
Arnold, David J., Gustavo Herrero, and Luiz Felipe Monteiro. "Grupo Elektra". Harvard Business School Case 502-039, November 2001. (Revised July 2011.)