Publications
Publications
- January 2002
- HBS Case Collection
Metromove.com Business Plan
By: Lynda M. Applegate and Sheila Marcelo
Abstract
Enables analysis of a business plan in a volatile market. Also enables analysis of the decisions entrepreneurs must make as they start a new business, develop the concept, choose partners, and find funding.
Keywords
Business Plan; Decisions; Entrepreneurship; Venture Capital; Business or Company Management; Partners and Partnerships
Citation
Applegate, Lynda M., and Sheila Marcelo. "Metromove.com Business Plan." Harvard Business School Case 802-117, January 2002.