Publications
Publications
- March 2002 (Revised September 2005)
- HBS Case Collection
Robert Mondavi and the Wine Industry
Abstract
Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine business.
Keywords
Plant-Based Agribusiness; Competitive Strategy; Globalized Markets and Industries; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
Citation
Roberto, Michael. "Robert Mondavi and the Wine Industry." Harvard Business School Case 302-102, March 2002. (Revised September 2005.)