Publications
Publications
- April 2002
- HBS Case Collection
Rise of Cause-Related Marketing, The
Abstract
Provides an overview of cause-related marketing (CRM), including recent trends. Uses various examples to discuss the potential benefits of CRM as well as potential pitfalls.
Keywords
Citation
Barrett, Diana, and Sheila McCarthy. "Rise of Cause-Related Marketing, The." Harvard Business School Background Note 302-105, April 2002.