Publications
Publications
- August 2002 (Revised February 2005)
- HBS Case Collection
Gillette Company (C): Strategies for Change
By: Rosabeth M. Kanter and James Weber
Abstract
Examines the strategic change agenda set by a new CEO as the initial priorities in the turnaround of this leading global consumer products company.
Keywords
Business History; Global Strategy; Competitive Advantage; Competitive Strategy; Leading Change; Change Management; Retail Industry
Citation
Kanter, Rosabeth M., and James Weber. "Gillette Company (C): Strategies for Change." Harvard Business School Case 303-034, August 2002. (Revised February 2005.)